PIX is recognized as a highly reputable trademark by INPI.
- 3 hours ago
- 1 min read
The recognition of PIX as a highly reputable trademark by INPI (Brazilian National Institute of Industrial Property) brings about a discussion that goes far beyond the payment system.
In an increasingly innovation-driven landscape focused on intangible assets, intellectual property is no longer just legal protection; it is becoming integrated into the strategic and sustainability decisions of organizations, whether in the private or public sector.
In the carousel, we explain what high renown means and the practical effects of this recognition.